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Green Beans | 2007 Consulting for the Clorox Corporation | Product Development Strategy | Product Concept
This work is a response to a brief from CLOROX to help understand the direction of environmentally friendly cleaning products for a 5+ year development plan. By shadowing, interviewing, and testing with environmental advocates and enthusiasts, my team developed key insights into the important aspects of environmentally conscious products.
Our group worked with 'extreme users' Linda (top left), an administrator for a carbon offset organization, and Marissa the head of a Sierra Club chapter. As extreme users, they are people who spend most of every day thinking about the environment and what they do to or for it. I interviewed Linda, and went food and clearing-supply shopping with her at her local WholeFoods to find out what inspires, her, what her decision process is, and how she actually thinks about sustainability. With Marissa, I talked with her at her office, went shopping with her at WholeFoods, cleaned her kitchen, and learned why about why she composts. Hours and hours of video tape, tons of notes, and many photos, my team worked to synthesize this information into core values held by these women. One such insight came from one of Linda's quotes, "I’m not as angelic as some of my friends. I like to take long hot showers, which is pretty bad, but I buy carbon credits so it’s really not so terrible." People, even the most environmentally minded, operate in an economy of quantized sustainability - trading good deeds for guilty pleasures to keep a balance. This lead us to one of the design principles: 'Greenness' should be quantifiable.
Design Principles:
 
© 2008 Simon Weiss |
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